Reality is about
to get a lot more exciting
to a New World
the new platform
We show the evolution of technology
We talk about how camera is a gateway between online and offline
We show how different technologies are already integrated in our reality
We are already seeing the introduction
of AR and VR in many sectors:
- In education we are already seeing the use of AR and VR to engage students in new ways, from using 3D modelling to explain difficult concepts to bright and engaging interactive books.
- In healthcare we are seeing the development of VR as a training tool, allowing students to carry out procedures in a virtual world. It’s also being used for physical therapy and reducing stress and pain.
- In the motor industry we have seen many manufacturers adopt an AR HUD to provide the driver with additional information in a safer way, but we are also seeing the first stages of it being used for car configuration.
- In the travel industry companies are starting to use VR as a way to show people destinations. One large luxury hotel chain ran a promotion allowing people to virtually visit their hotels in London and Hawaii.
- In real estate there is a growing demand for virtual house tours that allow the purchaser to get a good look around before deciding whether to view a property.
- In the gaming industry there is constant development going on, from online casinos to console games. Games are designed to be as immersive as possible, so there couldn’t be a technology that is a better fit.
- They are consistently becoming a bigger part of our lives. It’s undeniable AR and VR are gaining momentum, but XR and MR are also extensions with growing applications. How far into the spatial computing age will we be before screen time is a distant memory. How long before offices become obsolete and our down time becomes an opportunity to explore new worlds or learn new things?
tokens, augmented objects
Earn and use tokens to create your unique augmented reality.
on any object, Wikipedia-like
There is a predicted growth rate of 55.71%
on AR demand by 2023.
Business and marketing:
space branding, logo integration
Marketing becomes a new proposition when the whole world is a blank canvas.
Artists can add a new dimension to their work, creating interactive art that can engage its audience in ways art has been unable to… until now.
Whether you like fairies or fangs, this will be the best playground you’ve ever experienced.
Travelling becomes simpler when the world you’re viewing has interactive instructions.
Increase productivity by having interactive instructions right in front of you.
We present how the main players use the AR technology and cameras
All of the major players, such as Apple, Google, Facebook, Samsung, and Snapchat have seen the shifts in user behaviour over the last decade. Users prefer mobile. As smartphone cameras have become more capable they are seeing a dramatic shift towards videos.
The users prefer visual media and AR is the natural evolution of this. It combines the best aspects of our digital and physical worlds to add convenience, value, and entertainment to our everyday lives. Google are already working towards integrating AR into the Chrome browser, and are running several other projects based on AR tech. Facebook have already incorporated AR into news feeds, Instagram, and Messenger, and we are seeing the emergence of third party filters for use on the Facebook family of apps. Apple are currently developing a powerful wireless headset for use with both AR and VR. Snapchat filters are ludicrously popular and along with Pokemon Go! created a much wider acceptance of AR in everyday lives.
Hundreds of start-up companies are responding to trends by developing VR and AR technology to meet the demands of a rapidly growing market. However, disruptors rarely come from within a market. Corporations are so entrenched in their identity and existing model they never move far enough outside this restrictive box.
The scope of AR is exponentially greater than any applications we’ve seen so far, and as wearables continue to develop demand is only going to increase. As AR and VR become increasingly important parts of our lives we will see screen time become obsolete. Long-haul travel will become an opportunity for down time, or even for checking out your destination before you arrive. Working remotely won’t hinder collaboration. Patients in hospitals will be able to escape to prettier surroundings to help reduce their stress.
The list of applications we might see in the future of AR and VR is endless, and only time will tell which ones gain the most traction.
Microsoft introduces Hololens as a headset designed to put holograms and objects around you.
Pokemon Go comes into the world on 6 July of 2016 making the largest public involvement into AR technology through the phone camera — 45 millions of daily users.
Snapchat Ads add AR to user experience starting 2016.
Apple releases iPhone X with TrueDepth Camera that among many features allows unlocking the phone with user’s face only
Magic Leap announces its first product Magic Leap One headset that projects a digital light field into the user's eye therefore creating images over real-world objects.
Google develops ARCore. Using different APIs, ARCore enables your phone to sense its environment, understand the world and interact with information using motion tracking, environmental understanding and light estimation
On the 8 May Google introduces I/O with, among other products, Google Lens for augmented objects and Google Maps with AR route tracking.
The global augmented reality and virtual reality market was valued at $6,158.5 million in 2017 by P&S Market Research. MRC is estimated to reach $66.68 billion by 2022, at a CAGR of 58.3%, as predicted in June 2016 by Stratistics MRC.