Reality is about
to get a lot more exciting

to a New World

The world where your camera is your OS and provides access to a decentralised, creative, and limitless reality. Everyday mundane spaces and buildings become a blank canvas. Flex your creative muscles to sculpt your own reality. Enjoy layers from other creators to tailor your city for your own personal experience. Spend and earn tokens within the community, creating a valuable cryptocurrency just for the AR world. Tokens can easily be spent on real world items from other users, adding value and incentive to your token earning efforts.

the new platform

We show the evolution of technology

When mobile phones were first introduced they were crude devices by todays standards. Now we live in a world where 2.5 billion people have a supercomputer with a great camera in their pocket. While AR’s popularity will continue to grow, the real boom will occur with the mass adoption of convenient and stylish AR glasses or contacts.

We talk about how camera is a gateway between online and offline

Cameras are attached to nearly every piece of modern tech, from phones to wearables. Using them as an OS bridges the gap between technology and reality. It’s time to stop looking at your devices by creating a reality worth looking up for.

We show how different technologies are already integrated in our reality

We are already seeing the introduction
of AR and VR in many sectors:

  • In education we are already seeing the use of AR and VR to engage students in new ways, from using 3D modelling to explain difficult concepts to bright and engaging interactive books.
  • In healthcare we are seeing the development of VR as a training tool, allowing students to carry out procedures in a virtual world. It’s also being used for physical therapy and reducing stress and pain.
  • In the motor industry we have seen many manufacturers adopt an AR HUD to provide the driver with additional information in a safer way, but we are also seeing the first stages of it being used for car configuration.
  • In the travel industry companies are starting to use VR as a way to show people destinations. One large luxury hotel chain ran a promotion allowing people to virtually visit their hotels in London and Hawaii.
  • In real estate there is a growing demand for virtual house tours that allow the purchaser to get a good look around before deciding whether to view a property.
  • In the gaming industry there is constant development going on, from online casinos to console games. Games are designed to be as immersive as possible, so there couldn’t be a technology that is a better fit.
  • They are consistently becoming a bigger part of our lives. It’s undeniable AR and VR are gaining momentum, but XR and MR are also extensions with growing applications. How far into the spatial computing age will we be before screen time is a distant memory. How long before offices become obsolete and our down time becomes an opportunity to explore new worlds or learn new things?

Use cases

Basic lense:
tokens, augmented objects

Earn and use tokens to create your unique augmented reality.

on any object, Wikipedia-like

There is a predicted growth rate of 55.71%
on AR demand by 2023.

Business and marketing:
space branding, logo integration

Marketing becomes a new proposition when the whole world is a blank canvas.

augmented exhibition

Artists can add a new dimension to their work, creating interactive art that can engage its audience in ways art has been unable to… until now.

cyberpunk playground

Whether you like fairies or fangs, this will be the best playground you’ve ever experienced.

interactive guide

Travelling becomes simpler when the world you’re viewing has interactive instructions.

interactive instructions

Increase productivity by having interactive instructions right in front of you.

We present how the main players use the AR technology and cameras


Ecosystem +

All of the major players, such as Apple, Google, Facebook, Samsung, and Snapchat have seen the shifts in user behaviour over the last decade. Users prefer mobile. As smartphone cameras have become more capable they are seeing a dramatic shift towards videos.

The users prefer visual media and AR is the natural evolution of this. It combines the best aspects of our digital and physical worlds to add convenience, value, and entertainment to our everyday lives. Google are already working towards integrating AR into the Chrome browser, and are running several other projects based on AR tech. Facebook have already incorporated AR into news feeds, Instagram, and Messenger, and we are seeing the emergence of third party filters for use on the Facebook family of apps. Apple are currently developing a powerful wireless headset for use with both AR and VR. Snapchat filters are ludicrously popular and along with Pokemon Go! created a much wider acceptance of AR in everyday lives.

Hundreds of start-up companies are responding to trends by developing VR and AR technology to meet the demands of a rapidly growing market. However, disruptors rarely come from within a market. Corporations are so entrenched in their identity and existing model they never move far enough outside this restrictive box.

The scope of AR is exponentially greater than any applications we’ve seen so far, and as wearables continue to develop demand is only going to increase. As AR and VR become increasingly important parts of our lives we will see screen time become obsolete. Long-haul travel will become an opportunity for down time, or even for checking out your destination before you arrive. Working remotely won’t hinder collaboration. Patients in hospitals will be able to escape to prettier surroundings to help reduce their stress.
The list of applications we might see in the future of AR and VR is endless, and only time will tell which ones gain the most traction.

Industry Milestones


Google glass released to public in 2014 with the functions of ubiquitous computer.


Microsoft Hololens

Microsoft introduces Hololens as a headset designed to put holograms and objects around you.

Pokemon Go

Pokemon Go comes into the world on 6 July of 2016 making the largest public involvement into AR technology through the phone camera — 45 millions of daily users.


Snapchat Ads add AR to user experience starting 2016.


Apple builds ARKit and implement it into iPhone starting version 6. ARKit blends digital objects and information with the environment around you, taking apps far beyond the screen and freeing them to interact with the real world in entirely new ways.
iPhone X

Apple releases iPhone X with TrueDepth Camera that among many features allows unlocking the phone with user’s face only

>Magic Leap

Magic Leap announces its first product Magic Leap One headset that projects a digital light field into the user's eye therefore creating images over real-world objects.


Google develops ARCore. Using different APIs, ARCore enables your phone to sense its environment, understand the world and interact with information using motion tracking, environmental understanding and light estimation

On the 8 May Google introduces I/O with, among other products, Google Lens for augmented objects and Google Maps with AR route tracking.

The global augmented reality and virtual reality market was valued at $6,158.5 million in 2017 by P&S Market Research. MRC is estimated to reach $66.68 billion by 2022, at a CAGR of 58.3%, as predicted in June 2016 by Stratistics MRC.
$6.16 billion in 2017
$66.68 billion by 2022

Our platform:

as a programmable playground

Your world becomes a blank canvas for artists, creators, and businesses to play, entertain, and inspire you. Any space, any object, any creator, it’s up to you to decide what you see. We show our world as it is — as a playground for business and people, where anyone can use spaces, objects and information for any needs.


Everything is open, objects you’d never look twice at suddenly become part of your interactive world. We show that objets we have never interacted with do have their intended purposes and can be used.

Native way to interact

Using the Camera as the OS creates a symbiotic relationship between your current reality and your created one. No switching of viewpoints, just one seamless world. We show that now you can see the world through your camera with no constant switching from device and back to reality. The augmented world and the real world connect.

Community driven

Our community is at the heart of the world. Just by taking part and interacting users will be there own curators, with no centralised or overriding entity. It is literally in your hands. The community is the main focus and value in our platform. Everything is controlled by community and there are no centralized authorities. Distributed consensus.

Our platform:

Camera as a platform

A camera and lenses will be tomorrow’s OS and apps. Camera will be your OS, and the lenses are like apps.

Point cloud

700 times more accuracy than GPS means the entire scanned world in the cloud is accurate to within a few centimetres. The world is scanned by cameras and stored in cloud. The location detection is very much improved compared to GPS — from 7 meters to a few centimeters.


Using blockchain ensures the platform stays secure and can be trusted. Everything is build on blockchain, therefore secured and can be trusted. No central apparatus. Blockchain 3.0. Proof-of-Location Protocol.


There are GEMs and Bitcoins as native tokens. Tokens are the main currency, but how you decide to play with them is up to you. There are GEMs as native tokens and Bitcoins. Everything can be tokenized and token is a main currency.

Camera will be your OS, and the lenses are like apps